Supporters of clean energy can win the messaging battle if they can focus the conversation on what kind of jobs Americans want, which is to say, what kind of country Americans want. Do we want ephemeral jobs building oil infrastructure that overwhelmingly benefits those who happen to be sitting on top of the oil? Or do we want high-skill jobs in manufacturing, engineering, design, and a dozen other trades, in industries that will dominate the 21st century, with profits that stay in U.S. communities? Do we want to continue cooking the planet, or do we want to lead the way toward solutions?
Winning that messaging battle won’t be about cleverness — it will be about volume and repetition. Greens can never match the money behind fossil fuels, but as the Keystone XL fight has shown, they can out-organize and outmaneuver their opponents when they put their bodies and sweat into it.
Damn right. @drgrist on point: “Keystone surprise: Greens stronger & GOP dumber than predicted”